Like it or not, the world is changing. Droughts and severe weather events are increasing, making food production even more risky. As access to animal feed becomes more uncertain, prices are set to rise more than ever before.

The world’s population is growing and we’re expected to add 2 Billion more in just 30 years. As nations prosper, meat consumption increases. Feeding 35% more people will require 100% more crops.

Producing salads and strawberries more efficiently is commendable, but if we’re going to have any significant impact on the world, we need to tackle the massive $400bn elephant in the room. Animal Feed.

67% of Crop production in the USA is for animal feed!

So the simple answer to the question “Why?” is: WE DON’T HAVE A CHOICE